Branding

BRANDING

Client: European Cardiological Society
Project: Membership Identity

RELEVANCE
4 differentiating, focal benefits (knowledge; networking; best practice; latest science) were identified and prioritise to launch the new ‘direct’ membership at annual conference.

CONNECTION
Analysis of member surveys, across specialty and country, uncovered key points of connection and potential ‘solutions’ offered by a relationship with an overarching organisation.
Human imagery differentiated from sub-specialties and suggested a more personal connection and benefit. Each image linking to different combinations or benefits and other members.
Language was refined to be clear and universal for an international audience and, with imagery was used consistently.

REACTION
Engagement at conference exceeded expectation – approx. 12K of 19K new members directly engaged on stand.


Client: The Institution of Engineering and Technology
Project: Corporate Identity

RELEVANCE
Development of an accessible, inclusive corporate identity and mission statement targeting a global membership, policy makers and the general public.

CONNECTION
Applying innovative technology a photorealistic, animated graphic was developed offering impact in both digital and print media.
The image encompass 5 sectors represented within membership.
The mission statement, provides pillars under which the society’s aims, activities, products and services can be grouped.
To inspire, inform and influence the global engineering community, supporting technology innovation to meet the needs of society.

REACTION
The adaptability of the core graphic ensured adoption across the organisation including screen savers and presentation ‘bumpers’.

IET


Client: Royal Pharmaceutical Society
Project: Faculty sub brand

RELEVANCE
Creating a clean, professional identity to set a new benchmark for the profession and promote recognition and progression of pharmacists.

CONNECTION
Use of the society crest as a core background element conveys the intrinsic heritage, authority and expertise of faculty membership. The use of the heraldic feathers to watermark pages and images offers immediate recognition which underlies all materials.
Clear and concise guidelines provide support to enable and encourage consistency of use across the organisation.

REACTION
Rapid and consistent adoption of faculty branding across the society.


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