CAMPAIGNS AND COMMS
Client: Medicines Complete
Project: Segmented acquisition campaign
Refreshing and representing an unrivalled online drug resource to specific sectors with a tailored and targeted approach.
Building on the clean, modern look of their new website, supported by a smart and flexible copy approach, all campaign collateral delivered a cohesive, customer-centric journey to professionals across academia, healthcare, and the pharmaceutical industry.
Relevant media opportunities, on and off line, from print ads to product animations and partnerships, were identified and tested to maximise reach and return.
• “Exceptional” email open and click-through rates (vs benchmark) to existing audiences.
• Enquiries exceeded expectation – and sales team capacity.
Client: Trade Finance Partners
Project: Website and Product Comms
Presenting a new funding provider to UK businesses.
Building on the clean, modern look of their new website, supported by a smart and flexible copy approach, all campaign collateral insitu customer images and a warm tone-of-voice provided a more personable personality for a traditionally ‘dry’ industry / product.
Applying a need based journey to both the website, and sales literature, human imagery was supplemented with intuitive iconography to reinforce key features. These were further brought to life to give an accessible explanation in a short product animation.
• Positive response from prospects, partners and the wider industry.
• Uplift in sales conversations and funding agreements.
Project: Pan-European re-brand roll out
Adapting a new US driven identity across diverse EMEA markets.
Language and layouts addressed EMEA challenges and opportunities, an icon suite provided contemporary visual support and short-cuts for key messages.
Incidental imagery with greater local resonance was sourced and territory team photography ensured cultural connection with internal and external audiences.
Internal engagement included workshops and aide memoires to embed a more personal touch, with internal expert videos introducing a tangible ‘human face’ and demonstrating a true brand benefit.
Core brand offering better understood across the organisation, customers and prospects.