Klarna was rapidly growing but yet still relatively unknown. What they needed was a simple way to express the benefit Klarna delivers emotively.

We developed a campaign theme that was used for the second half of 2019. We then developed existing creative utilising retail partner names to deliver a b2b engagement campaign to complement the consumer campaign including advertising placements near the HQs of top 50 target new biz retailers. Serious FOMO.

“No drama, just Klarna” was born.

For campaign ideas, creative copy and themes from concept to delivery, drop us a line.