Klarna was rapidly growing but yet still relatively unknown. What they needed was a simple way to express the benefit Klarna delivers emotively.
We developed a campaign theme that was used for the second half of 2019. We then developed existing creative utilising retail partner names to deliver a b2b engagement campaign to complement the consumer campaign including advertising placements near the HQs of top 50 target new biz retailers. Serious FOMO.
“No drama, just Klarna” was born.