For the launch of Klarna‘s ‘Smoooth Stores’ programme, we needed to deliver the audience a knockout invitation to stand out from all the other launches and invitations requiring attention and social buzz.
A handcrafted package arrived. Inside, a box tied in a beautiful branded pink ribbon and personalised gift tag. Upon sliding open the box, the pink faux fur thick lining revealed a laser etched acrylic invitation with grey velvet ribbon tags.
It certainly worked, a crammed venue on the day followed with excited comments and images on social before the event and long into the following days.
Benefit from our experience in engaging journalists, bloggers and social influencers to get attention and action.