For the launch of Klarna‘s ‘Smoooth Stores’ programme, we needed to deliver the audience a knockout invitation to stand out from all the other launches and invitations requiring attention and social buzz.
A handcrafted package arrived. Inside, a box tied in a beautiful branded pink ribbon and personalised gift tag. Upon sliding open the box, the pink faux fur thick lining revealed a laser etched acrylic invitation with grey velvet ribbon tags.
It certainly worked, a crammed venue on the day followed with excited comments and images on social before the event and long into the following days.