Personalised Care Institute

Brand identity. In partnership with the NHS and Royal College of GPs.

Aura Creative were appointed to create a brand identity for the Personalised Care Institute – a new area of work for the NHS focused on delivering all age, whole population ‘personalised care’. The brand identity needed to support the 6 key pillars of the NHS personalised care model:  Patient Choice, Shared Decision Making, Patient Activation, Social Prescribing & Community Based Support, Personalised Care & Support Planning, and Personal Health Budgets. We worked closely with the key partner stakeholders to develop the brand architecture and define the Vision, Mission and Values that would underpin the visual identity. A suite of materials supported the brand launch, including comprehensive brand guidelines, website design, key digital and print resources.

Benefit from our brand experience including: brand strategy; pillars & proposition and execution across your range of marketing materials, on and offline.