Bulletproof

Brand identity

The IT/data marketplace is cluttered with security offerings, often not helped by lack of clarity in naming and clichéd visual devices and styles. This is particularly apparent when brands are brought together at events such as InfoSec.

Our challenge was to create a brand and brand name for a new cybersecurity company, Bulletproof.

Our research and insight led us to the proposition:
Your cyber security should be tough, in fact it should be bullet proof. Having developed the name we then developed the identity and brand pillars.
The brand theme was expanded to exhibition stands, corporate photography and the ethos they work to everyday.