British Chiropractic Association

Repositioning Project – brand architecture and identity

Aura Creative were appointed to consult and deliver on this major strategic repositioning project to highlight the professional standards of BCA Chiropractors and ultimately help the millions of people suffering with MSK issues in the UK. Extensive consultations engaging key stakeholders, BCA members and wider healthcare professionals, along with a series of working group sessions, industry surveys and research, combined to differentiate and communicate the ethos of the BCA as ‘the home for chiropractors who put patients first’. A new brand architecture, visual identity, guidelines and toolkit were all developed. The success of this highly recognised repositioning project culminated in the BCA winning the ‘Best Professional Body of the Year’ award at the prestigious Memcom Excellence Awards 2022. Aura Creative’s team were delighted to be invited to join the BCA team in receiving this major industry award.