Building a brand

Bringing Civil Engineering to the Next Generation

AofBC’s brand had splintered, with too many logos, colours and sub-brands competing for attention and weakening recognition.
We re-established a monolithic brand structure, one clear, consistent identity, centred on a modernised logo and supported by flexible graphic elements that work across every channel.

The result is a cleaner, more confident identity — easier to use, instantly recognisable, and built for the future.