Campaign vision & hub

Gazing twenty years into the future the Royal College of Surgeons worked to identify advances in medicine and technology that are likely to change surgical care. They analysed evidence and assessed the implications of such developments for patients, the surgical profession and the healthcare system.

A visual identity was created which ran across a new website, full report and a series of animations explaining how developing technologies such as surgical robots, artificial intelligence, three-dimensional printing and new imaging methods are already changing and will continue to change the way surgical care is delivered.