Drawing out and driving home the key skills and employment challenges faced by industry and UK engineering employers in the IET’s 2017 ‘Skills and Demand In Industry’ report.
This high-profile industry document was made more digestible with graphic stats and call-outs supported by diverse, ‘human’ imagery. Further engagement was driven in digital and social formats with the use of animated infographics. A supporting suite of ‘pledge’ materials sat alongside the report release to actively involve Government and industry in the crucial takeouts of the survey, with a launch event at the Houses of Parliament, underpinned with animated social media activity and associated PR.
‘Pledge’ launch activity achieved an uplift of +108% year-on-year.
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