Institution of Engineering & Technology

Creative concept & execution

Drawing out and driving home the key skills and employment challenges faced by industry and UK engineering employers in the IET’s 2017 ‘Skills and Demand In Industry’ report.

This high-profile industry document was made more digestible with graphic stats and call-outs supported by diverse, ‘human’ imagery. Further engagement was driven in digital and social formats with the use of animated infographics. A supporting suite of ‘pledge’ materials sat alongside the report release to actively involve Government and industry in the crucial takeouts of the survey, with a launch event at the Houses of Parliament, underpinned with animated social media activity and associated PR.

‘Pledge’ launch activity achieved an uplift of +108% year-on-year.