Crucial by Micron

Micron work with their channel partners to support awareness and sales. Using a close media partner to broadcast to a targeted channel audience they needed the Comms to support. We pulled together a series of ten html emails creating lead messaging, proposition, graphics and cta to lead to more information and to our channel partner.

The campaign featured both Crucial and Micron products, including memory and storage, and each communication was created for the channel partner involved. The result was driving good leads to our partners looking for our clients products while delivering broad brand and product awareness to a wide audience.