Pan European Media campaign
Crucial make enterprise grade memory and storage for all IT applications. The crucial difference is that they make their products rather than buy them from other manufacturers which is prevalent in the sector. This delivers a more reliable and trustworthy product. Add a first-class performance and critically speed to that and you have a world class consumer and enterprise product.
We put together a pan-European media campaign to share this with executions in both B2B and B2C media. Having planned, bought and executed media regularly we wanted this campaign to drive even more stand-out results so targeted product by market and message by tying into topical consumer and business drivers with our over-arching key product messages.