Global Surgery Policy Unit

Creating a visual identity for a global health collaboration

When the Royal College of Surgeons of England and the London School of Economics came together to launch the Global Surgery Policy Unit, they needed a brand that reflected both institutions—while establishing a distinct identity of its own. Our task was to develop a visual language that captured the spirit of collaboration, academic rigour, and a shared mission to improve access to safe, high-quality surgical care in low- and middle-income countries.