Integrated campaign launch

Integrated campaign launch

Savoy Place, the headquarters of the Institution of Engineering and Technology (IET) was going through a mutli-million-pound refurbishment, making it a leading event venue and an engineering hub and reference centre.

During the refurbishment, a coherent illustrative approach provided recognisable and ownable style with campaign continuity from pre-close to post-launch, to members and beyond.

A suite of informative, interactive pieces – from HTML floor plans to cardboard engineered mailers – deepened engagement and education throughout the refurb process and the individual member journeys. Member spaces and services, including the digitised library, were introduced, explained and usage encouraged.