Trade engagement

We knew the power and results that Klarna can deliver by offering choice, options, ease and convenience to shoppers so our idea was to create a “big reveal” and demonstrate how simple incremental sales and loyalty can be. A beautifully bespoke “top secret” themed personal pack was sent to key contacts at relevant merchants. The core of this was a top secret briefing document that revealed a dozen little or no-cost ways to add a boost to a merchants own marketing. Each potential uplift was revealed using the supplied “red reveal” glasses. Accompanying the pack were branded support items and a heat reactive mug revealing Klarna as the secret weapon needed to boost campaigns.

Benefit from our experience in engaging trade, sales, buyer and operational teams to get attention and action.