Trade and channel

TRADE AND CHANNEL

Client: Lexar
Project: European sponsorshop activation

RELEVANCE
Sponsoring the WRC based on Lexar’s data and memory card support for TV and photographers was the platform for us to engage trade and consumers alike.

CONNECTION
Making the link as strong as possible between the products and the events was key to our multi tiered promotions offering participants the chance to experience events that money can’t buy. Using digital media and traditional retail space to stand out ensured we captured the moment.

REACTION
Support with French and German trade and retail enabling the promotion to cut through with multiple retailers and brands.

Lexar


Client: Serverchoice
Project: Exhibition stand and literature

RELEVANCE
Presenting a Cloud solution that is a safe choice in a cluttered and cautious market.

CONNECTION
A clear messaging hierarchy, underpinned by ‘security first’ proposition, ensured appropriate levels of take-out, across the hall floor, passing by or engaging on the stand.
Impactful and ownable cloud lock icon reinforced product and proposition.

REACTION
• Qualified leads target exceeded at InfoSec and Cyber Security events.
• ‘High’ prospect response rate to follow-up calls.

Serverchoice


Client: Verifone
Project: Partner presentations

RELEVANCE
A geographically separate and mixed ability sales team required immediate and accessible support to deliver consistency of brand, quality and message in their presentations.

CONNECTION
A suite of templates, recognising different sales styles and call needs, along with an icon and image library provides flexibility alongside ‘fixed’ set-up and key message slides to ensure consistency.
Bespoke sales stories and in-situ imagery created directly with sales team where appropriate.

REACTION
• Swift sales team adoption, continued use and adaptation.
• Consistency of brand and messaging.

Verifone


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