TRADE AND CHANNEL
Project: European sponsorshop activation
Sponsoring the WRC based on Lexar’s data and memory card support for TV and photographers was the platform for us to engage trade and consumers alike.
Making the link as strong as possible between the products and the events was key to our multi tiered promotions offering participants the chance to experience events that money can’t buy. Using digital media and traditional retail space to stand out ensured we captured the moment.
Support with French and German trade and retail enabling the promotion to cut through with multiple retailers and brands.
Project: Exhibition stand and literature
Presenting a Cloud solution that is a safe choice in a cluttered and cautious market.
A clear messaging hierarchy, underpinned by ‘security first’ proposition, ensured appropriate levels of take-out, across the hall floor, passing by or engaging on the stand.
Impactful and ownable cloud lock icon reinforced product and proposition.
• Qualified leads target exceeded at InfoSec and Cyber Security events.
• ‘High’ prospect response rate to follow-up calls.
Project: Partner presentations
A geographically separate and mixed ability sales team required immediate and accessible support to deliver consistency of brand, quality and message in their presentations.
A suite of templates, recognising different sales styles and call needs, along with an icon and image library provides flexibility alongside ‘fixed’ set-up and key message slides to ensure consistency.
Bespoke sales stories and in-situ imagery created directly with sales team where appropriate.
• Swift sales team adoption, continued use and adaptation.
• Consistency of brand and messaging.